Created by Stefano Fake (The Fake Factory)  THE IMMERSIVE MIRROR ROOM is an immersive art installation. Since 2001, The Fake Factory has explored the computer’s potential to create both virtual and physical art forms that embrace the concept of space. Through the use of immersion, interaction, and manipulation of both virtual and physical space, The Fake Factory has created powerful aesthetic environments that enable audiences to experience alternative realities. Immersive installations satisfy the viewer’s inherent desire to escape physical reality and become part of the art experience itself. While the visitor moves in the space, the projections surround him everywhere, confusing the boundaries of the walls with those of ceiling and floor. The inner world is expanding to the outside. A lifelong flow of constantly changing images wraps the spectator. The entire art installation was created by Stefano Fake to force visitors to think about perception, as well as how they could utilize their bodies as tools.
THE IMMERSIVE MIRROR ROOM is a “phygital” immersive art installation, resulting in the shattering of art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and the manipulation of physical and virtual space, STEFANO FAKE (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s inherent desire to escape only physical reality and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. While the visitor moves as he pleases in the space, the projections project him from all sides, blurring the boundaries of the walls with those of the ceiling and floor. The inner world is amplified towards the outside. A vital flow of ever-changing images envelops the viewer. In this way Fake leads visitors to perceive themselves and their bodies as tools that contribute to creating and living the aesthetic experience.

The Fake Factory’s Mirror Rooms have been exhibited inside many digital art  exhibitions worldwide: Prato 2006 – London 2009 – Milan 2010 – Antwerpen 2012 – New York 2012 – Shanghai 2013 – Los Angeles 2014 – Florence 2015 – Rome 2017 – Shanghai 2018 – Milan 2018 – Amsterdam 2018 – Rome 2019 – Florence 2019 – Vinci 2019 – Lepzig 2019 – Gorizia 2020 – Liege 2021 – Auckland 2022 – Taipei 2022 – Rosario 2022 – New York 2022

THE IMMERSIVE MIRROR ROOM è un’installazione di arte immersiva “phygital”, termine con il quale si definiscono le esperienze d’arte che integrano il mondo fisico e quello digitale. Attraverso l’uso dell’immersione, dell’interazione e della manipolazione dello spazio fisico e virtuale, STEFANO FAKE (THE FAKE FACTORY) crea ambienti che consentono al pubblico di sperimentare realtà alternative: le installazioni immersive soddisfano il desiderio intrinseco dello spettatore di sfuggire alla sola realtà fisica e diventare parte dell’esperienza artistica stessa. Un’opera d’arte che ricrea e amplifica la sensazione della visione e dello spazio infinito attraverso l’uso di videoproiezioni e materiali trasparenti e riflettenti. Mentre il visitatore si muove a suo piacimento nello spazio, le proiezioni lo circondano da ogni parte, confondendo i confini delle pareti con quelli di soffitto e pavimento. Il mondo interiore si amplifica verso l’esterno. Un flusso vitale di immagini in continuo cambiamento avvolge lo spettatore. In questo modo Fake porta i visitatori a percepire sé stessi e i propri corpi come strumenti che contribuiscono a creare e vivere l’esperienza estetica. Ideate a partire dal 2001, le Immersive Mirror Rooms create da FAKE sono state esposte all’interno di numerose mostre di arte digitale nel mondo: Prato 2006 – London 2009 – Milan 2010 – Antwerpen 2012 – New York 2012 – Shanghai 2013 – Los Angeles 2014 – Florence 2015 – Rome 2017 – Shanghai 2018 – Milan 2018 – Amsterdam 2018 – Rome 2019 – Florence 2019 – Vinci 2019 – Lepzig 2019 – Gorizia 2020 – Florence 2022 – Liege 2021 – Auckland 2022 – Taipei 2022 – Rosario 2022 – New York 2022